Content marketing is powerful. Here, Lily López, Content Writer at Envato, shows how that helps — and shares some content marketing ideas you might be stealing.
Developing and executing a content marketing strategy can be an inexpensive and effective technique for reaching new customers and serving existing ones. Nonetheless,small businessthey often get stuck trying to figure out how to come up with content marketing ideas that align with their expertise and resonate with their audience in the long run.
In this article, we'll explore the benefits of content marketing and go through five content marketing ideas you should implement, from branding narratives to explanations.
What is content marketing?
"Content is king" is a statement we've all heard before.
Content marketing refers to creating and distributing online materials that add value to your target audience and have a specific purpose.
For example, increase traffic to your website or social media platforms. blog,infographics, ewhite papersare examples of types of content you can use to generate interest in your products or services.
Just considering it27% of all marketersWith a documented content strategy in place, it's important to remember the role content can play in growing a business.
Related:Content marketer Julia McCoy talks about using content to build a business
Why does your small business need content marketing ideas?
In today's digital economy, content marketing can be the most cost-effective way for your small business to reach existing customers and customers.potential client🇧🇷 However, if you're still unsure whether or not to implement a content strategy, take a look at the benefits below, from improving your ability to rank for target keywords to building brand trust.
#1. Gera leads
Content marketing allows you to reach customers who haven't made a purchase decision yet. They discover your brand through all of your useful content and become interested. Once they land on your website or social platform, you can provide them with more information.drives conversionextra hour.
#two. Builds trust and establishes brand identity
Many content marketing ideas involveunderstand human behavior🇧🇷 Trust not only plays a crucial role in our purchasing decisions, but also in all aspects of our relationships. That's why developing powerful, coherent content marketing ideas that resonate with your audience will help you build a strong identity for your small business.
Plus, it will help you attract more people who will trust your brand and in return reward you with loyalty, engagement, and advocacy.
#3. Promotes organic search
Lockdowns have changed the way customers shop online, and search engines are adapting to demand. When creating content marketing ideas for your target audience, make sure they align with what your customers are looking for online.
Research what they are looking for when they are looking for information about your products and services. Publishing optimized content willImprove your website rankingon Google and thus increase your digital visibility.
Related:What makes great content? Marketers and journalists respond
The Most Effective Content Marketing Ideas for Your Small Business
Now that you know how effective content marketing can be, consider these tactics to help your small business thrive.
#1. Tell your brand story
It's important for any business to connect and build an audience.distinctive brand imageon their heads. Brands that are honest, have an interesting story, and are good at articulating what they stand for are more memorable and leave a lasting impression.
So if you want people to remember your brand when they first hear it, it's time to invest in it.Marken-Storytelling.
For example, the personal care brandburt's beestakes every opportunity to convey the grand narrative of brand building. The founding story is romantic, charming and engaging, proving that an authentic story creates a connection with your customers.
You may not have an eccentric, enigmatic founder, but you can tell your brand's story in a way that builds trust with potential customers and gives them a glimpse into your company's often-hidden life.
For some ways to encourage your brand's storytelling, see the "about Us' section of their website and through videos on YouTube and their social media platforms.
#two. Offer quality content
According to several studies, blog posts between 1,500 and 3,000 words generate more traffic and therefore more conversions. This suggests that people who want to learn more about a topic are looking for quality, well-researched, and complete content.
create ae-bookbased on several marketing blog posts, you can demonstrate your competence in this area. Furthermore, it offers a huge resource to generate anddistribute leads(by blocking content). You can also extract and reuse this content to reach more potential users.
For example, choosing the best chapters from your eBook and repurposing your current content to create promotional emails, blog posts,infographicsor videos you can:
- increase engagement,
- generate leads and
- Convert customers easily.
Reusing your eBook content would allow you to maximize your return on investment. Plus, you can promote the eBook across the board during the process, increasing your reach and building significant brand awareness.
#3. Send an email newsletter
Email marketing is a great tool to attract customers and increase sales. YourNewsletterit should be varied and interesting to read, with relevant content. This means that not all of your content should be sales-oriented.
A good example is the Hell Yeah Group, a finance company focused on inspiring creatives to get involved with their personal and business finances. One of their content marketing features is acurated weekly newsletterwhich includes several articles and advice of value to your target readers.
The most important thing to remember about a small business newsletter is that you don't have to be super professional in design. Instead, focus on the quality of your content.
A good way to ensure you meet subscribers' expectations is to ask them what kind of content they would like to receive when they sign up for your email list.
To ensure your subscribers receive your email, consider using a service likeZeroBounce🇧🇷 This accurate and fast email validation tool ensures higher open rates and higher ROI, helping you connect with your customers.
#4. Create explainer videos
during aVideo Marketing Strategyapplies to all businesses and is vital for small businesses and startups looking to increase brand awareness. Even if your small business has amazing products to offer, it can be difficult to get that initial momentum going and allow people to learn more about your brand and how it works.
Here you will find product tutorials andexplanatory videosuseful as they illustrate what your product does and how it can be used in a variety of ways.
For example, take the explainer forFifty-threepencil-shaped pen. What this video manages to do without saying a single word is impressive. Through visual cues and musical accompaniment, the viewer learns all about how the product works.
When creating an explainer video for your brand, keep it short and sweet. A typical video of this type lasts about a minute or two, and they come in many forms, from traditional animation to 3D, live action, and more. This means there are a variety of design options and emotional tactics to get your small business message across.
After creating these videos, you can use, publish or manage them.with any CMS platform of your choice.
#5. Be social on social media
It's no secret that social media can help shape your brand image, promote your products, attract customers and build relationships. However, like any other content marketing sales channel, you need to have a clear understanding of who your target audience is, where to find them, and how to communicate with them.
Cryingsocial media postsit's a great way to share information and interact with your customers, whether it's product updates, your latest blog post, or interactive content like a poll or quiz. It is preferable to schedule social media posts to get the most out of your efforts.
For example, American multinational coffee and donut company Dunkin Donuts created and shared a poll on Twitter to promote their new "Beyond Sausage Breakfast". This gave its customers a chance to connect with the brand and contribute to a carefree segment.
Some other types of content marketing ideas you can post include user-generated content, live streams, infographics, testimonials, and galleries. Remember that the goal is also heremonitor commentsand get feedback from your customers that can help improve your products and services.
Bonus Tip: Use Content Syndication
Content syndication is a marketing technique that allows businesses to publish their content on other websites or blogs instead of their own. The main purpose of this technique is to help companies reach a larger audience.
When syndicating content, you must use a canonical tag and indicate where the content was first published. This ensures that Google and other search engines don't classify the content as duplicate.
You can outsource this if you're not sure how distribution works. However, always make sure you knowwhere to lookwhen outsourcing content distribution services. This will help you partner with a professional service provider who can help you.Maximize your content marketing results.
Make your brand memorable with killer content ideas
Even if you are a small business, you will face stiff competition. To stand out from the crowd and build your audience, you need strong content marketing ideas that demonstrate your value to current and potential customers.
Content marketing for small businesses is all about solving your customers' pain points. I hope I have provided you with valuable and effective content ideas to incorporate into your marketing strategy in 2022 and beyond.
Author:Lily López is a content writer and marketing professional atEnvatoby day and a student of Space Design by night. Based in Tijuana, Mexico, she has worked with numerous global clients over the past seven years on projects that have included content operations, data analysis, copywriting, outreach, and voiceover productions. When she's not working, Lily hangs out at the nearest flea market.(Video) 5 Ways To Grow Your Small Business With Content Marketing