28: Media Management and Information Systems | ECIS 2015 (2023)

route description


Media management is a relatively new field of research. It was created in response to the growing interest of academics in the profound developments in the media, communications and technology industries. Her main scholarly journals were only recently established: The International Journal of Media Management in 1998 and the Journal of Media Business Studies in 2004, while teaching really took off around the turn of the millennium, when a plethora of media management courses were launched around the world world appeared. World. . The field is reaching a critical mass of students and researchers, but no accepted theoretical foundations have yet been established. Much work has been done on the strategy of media companies. Mainly rationalistic models of the industrial organization school were applied. However, organizations are complex systems, and both technology and irrational factors play important roles in influencing their performance. To understand media organizations, research needs to apply more adaptive and interpretive concepts.

The adaptive school focuses on strategic change, how the change occurs and why. Changes in strategy require changes in the organization, i.e. in structures, people and processes. While the rational school models attempt to identify the appropriate strategic positioning for sustainable competitive advantage, the adaptive school concepts attempt to find the systems and processes that enable dynamic strategic positioning and resolve the tensions that may arise.

In a highly dynamic environment, therefore, adaptive approaches are extremely important for media companies to adapt to the dualities and dilemmas that a changing environment can bring. Media companies are faced with the central area of ​​tension between the need for optimization and innovation. Innovation is a constant need as audiences fragment and demand becomes increasingly volatile. At the same time, a mechanism must be developed that allows for maximum return on investment and cross-platform content exploitation. Information technology plays a key role in this.

New forms of messaging and, more generally, the gathering, dissemination and consumption of knowledge have challenged traditional economic and labor models over the past decade. These new forms are driven by mass creativity, interactive rather than passive media consumption, the erosion of industrial control over the means of production, and the development of new, easily accessible communication technologies. The effects of these emerging practices hold enormous potential for constructive growth and increased competitiveness within our economic system. These benefits are reflected in social benefits. Access to news and mass media potentially enables an open exchange of knowledge, the co-creation of wealth, and thus reduces social and economic injustices.

In traditional mass media, media content is produced by professionals and distributed through proprietary platforms such as television and newspapers. Although still dominant, this mode now competes with new media in which content is often user-generated, amateur-produced and accessed through open platforms on the Internet. There are technical, social, economic, institutional and legal drivers behind this form of content delivery. Among the technical drivers is increased broadband availability, which is enabling new ways of publishing and distributing content. A demographic shift towards age groups with significant ICT skills and people's willingness to engage online and disclose personal information are among the social drivers. Economic drivers include lower costs for peripherals and Internet connections, expanded opportunities for venture capital and other investment opportunities that lead to the development of new business models. These changes have accelerated flexible licensing and copyright regimes such as Creative Commons and open-source licensing approaches, and served as an example of institutional and legal drivers for content creation and sharing.

Technological development has made the media a social phenomenon and experience, but also a highly individualized one. Therefore, the media are an interesting and valuable research object for both media and computer scientists. In addition to strategic management, theories of innovation and technology management as well as concepts from disciplines such as sociology and psychology can be applied to better understand the impact of social media on the development of new business models and the behavior of users and media consumers. . Therefore, this track aims to bring together media management and information management and systems researchers to stimulate discussion on the current state and future development of media from technological, business and societal perspectives.

Our understanding of media encompasses both traditional and new media industries such as television, publishing, radio, ubiquitous/ambient media, advertising, social media, film, 2D graphics/3D, online video, semantic media, web media, digital media. Games and the broader context of digital media. On the one hand we want to (a) analyze the media industry from a technological, information technology and organizational point of view and on the other hand (b) the role of information systems in the various activities, business development and the value chain of a medium company. In addition, we would like to evaluate and improve the transfer of methods, research and business models from the electronic media industry to other industrial areas.

Types of Posts

The following figure summarizes the focal points at the interface between media management and information systems that this path addresses:

28: Media Management and Information Systems | ECIS 2015 (1)

The proposed track will focus on (but not be limited to) themes such as:

  • The role of information technology in the development of the media industry
  • The influence of information systems on the economics of the media business
  • Network and lock-in effects on media industry structure and competition
  • Media convergence problems and information systems
  • The role of technology acceptance factors in the introduction and distribution of technology-driven media products
  • The role of content and information systems in creating new media business models
  • The interaction between technology and content and its impact on media consumer choices
  • Information Technology and the Rise of New Media Professions
  • The connection between information systems and the development of data journalism
  • The influence of information systems on journalistic work and processes
  • Information Technology, Audience Measurement and Audience Participation
  • Information technologies and management of social networks

The proposed media management track aims to attract the full spectrum of submissions:

  • Comprehensive papers presenting mature, theory-based, and empirically validated research.
  • Complete papers that explore new research areas and would benefit from discussion and feedback in ECIS
  • Practical examples of technology-based New Media business models and management systems

track chairs

Cinzia dal Zotto

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28: Media Management and Information Systems | ECIS 2015 (2)

Prof. Cinzia Dal Zottois Professor of Media Management at the Academy for Journalism and Media at the University of Neuchâtel, Switzerland. She headed the academy from 2010 to 2012. Before that she was research director at the Center for Media Management and Transformation and assistant professor at Jönköping International Business School in Sweden from 2004 to 2008. Dal Zotto received his PhD from the University of Regensburg in Germany in 2000. Thanks to a postdoctoral fellowship funded by the German Ministry of Education, Cinzia stayed at the University of Regensburg until 2003, with a 6-month break as a fellow at the University of California, Berkeley. His research at the time dealt with the growth of new companies in the media industry.

Dal Zotto has published four books, several book chapters, and articles in the fields of organizational behavior, human resource management, entrepreneurship, and strategy. Since 2000 his empirical research has focused on the media sector. He has taught at various universities worldwide, notably at the Universities of Regensburg and Passau in Germany, at the University of Westminster in London, in Trento and Bozen in Italy, and at the ESC Toulouse in France. He has also conducted seminars for the Joint Research Center in Ispra, Italy, at the University of Johannesburg and at the Mudra Institute of Communications, Ahmedabad, India. Before starting her research career, Cinzia Dal Zotto worked as a research analyst at International Data Corporation in London and at Reuters Venture Capital in Munich.

Artur Lugmayr

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28: Media Management and Information Systems | ECIS 2015 (3)

Prof. Dr. Artur LugmayrHe describes himself as a creative thinker and his scientific work is somewhere between art and science. Since July 2009 he has been Professor of Media and Entertainment Production Management at theDepartment of logistics and business informaticsinsideTechnical University of Tampere (TUT): EMMi – Media and Entertainment Production Management. His vision can be expressed as creating media experiences on future emerging media technology platforms. He is director and founder of the New AMbient MUltimedia (NAMU) research group at Tampere University of Technology (Finland), which is part of the Academy of Finland's Center of Excellence in Signal Processing from 2006 to 2011. He has a Dr. - tech. Graduated from Tampere University of Technology (TUT, Finland) and currently studying Dr.-Arts at the School of Film, Television and Production Design (UIAH, Helsinki). He has chaired the ISO/IEC Ad Hoc Group on MPEG-21 in Broadcasting; won the NOKIA Prize in 2003 with the textbook "Digital Interactive Television and Metadata" published by Springer in 2004; Swan Lake Moving Image & Music Awards Representative; Board member of MindTrek, reviewer for EU project proposals; guest speakers for conferences; Organizer and reviewer of various conferences. His research has been published in numerous books and scientific journals. His passion in private life is to be a well-known digital filmmaker. He is the founder of the production company LugYmedia Inc.

Robert Picardo

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28: Media Management and Information Systems | ECIS 2015 (4)

Roberto G. PicardHe is a specialist in media politics and economics as well as the business challenges facing media in the digital age. He is Director of Research at the University of Oxford's Reuters Institute and regularly works with media companies, media associations and governments around the world to improve and respond to performance
Challenges in the media environment. Before joining Reuters Institute, Picard founded the Center for Media Transformation and Management at Jönköping International Business School in Sweden and served as the center's director from 2004 to 2010. He has also held faculty positions at the Institute for Media and Entertainment, IESE Business School in New York, University of Tampere, Finland and the Center for Economics and Media Management, Tsinghua University, China.
He is the author and editor of 27 books. Picard was editor of theJournal of media economicsand fromThe magazine of the media economy.
He was a Fellow at the Shorenstein Center at Harvard University's Kennedy School of Government and a Public Policy Fellow at Louisiana State University's Reilly Center for Media and Public Affairs. He has advised media companies and government agencies in the US, Europe, Latin America and Asia and regularly presents to commercial media organizations.and academic organizations around the world.


  • Patrick-Yves Badillo, Universität Genf
  • Johanna Grublbauer, UAS St.Louis; Polten
  • Min Hang, Universidad de Tsinghua
  • Thomas Hess, University of Munich
  • Arne Krumsvik, University of Oslo and Akershus Faculty of Applied Sciences
  • Bettina Lis, University of Bayreuth
  • Mercedes Medina, University of Navarre
  • Bozena I. Mierzejewska, Universidad de Fordham
  • Heinz-Werner Nienstedt, University of Mainz
  • Benedetta Prario, University of Lugano
  • Christoph Scheib, University of Tampere. of technologies
  • Gabriele Siegert, University of Zurich
  • Katarina Stanoevska, University of St. Gallen
  • Björn Stockleben, University of Magdeburg
  • Sari Virta, University of Tampere
  • Patrik Wickstrom, Queensland University of Technology
  • Andreas Will, University of Illmenau

additional Information

Media management coverage at other conferences and relevance of the topic

Media management is an area that is mainly covered at conferences such as the European Media Management Education Conference (EMMA), the World Media Economics and Management Conference (WMEMC), the International Media Management Association (IMMA) Conference ), the German Society for Journalism and Communication Science (DGPuk), the International Communication Association (ICA) conference, the Association for Education in Journalism and Mass Communication (AEJMC) conference and other national conferences. A media management track in ECIS, particularly integrated as part of the AIS SIG eMedia activities, is the ideal place to merge technology, information systems and management knowledge with media literacy. The relevance of the topic of media management is clearly shown by the massive and constant presence that the media has been able to achieve in our everyday life thanks to mobile technologies. Such a presence can only be useful, efficient and effective if the development of technology, business models and management tools are refined. For this reason, a dialogue between IT and media management professionals is not only useful, but necessary.

The result of the lead research will be published in a special issue of the International JOURNAL on Information Systems and Management in Creative eMedia (an open access journal founded by AIS SIG eMedia), depending on the topic:http://www.tut.fi/emmi/Journal/) or any other magazine focused on media management and innovation.


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