15 social media tips to improve your marketing strategy (2023)

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With over 4 billion users, social media marketing is the new norm. Businesses, regardless of their niche, use social media to drive quality traffic, consistent customer retention, and sales.

But is it enough to be on social media? Of course!

It's a worrying concern for marketers to scale quickly and gain mass visibility when competition is so fierce.

Nevertheless, you can be sensationally successful on social media. there is a57 % globale Penetrationsrate.

That means more than half of the world's population is active on social media! The only problem is that you have to use themsocial mediaplatforms up to max.

We're here to help.Discover the best social media marketing tips for businessto fill the gap and close the gaps.

Come on!

Social media marketing tips to skyrocket your traffic

Too much to digest? Stay tuned with us as we break down each of these social media tips for you!

If you already think it's worth the effort, then take a look at theseSocial Media Statistics.

Did you know that using social media is the number one daily activity among Americans? A US user spends 38 minutes or more on Facebook every day. No wonder 92% of marketers find it important to use itSocial media platforms for your business.

No wonder 92% of marketers find it important to use itSocial media platforms for your business.

Social media networks continue to grow year after year. Then,Developing an effective social media strategy is vital🇧🇷 Otherwise you will miss out on valuable customers and rewarding results.

Let's start with the top 15 social media tips to strengthen your brand and make your life easier.

1. Define your goals

Well, what will you aim for if you have no aim? You need to know the 5 whys behind your actions.Your purpose will be the driving force behind your social media marketing strategy.

So, without further delay, grab a piece of paper andwrite down your goals!

But before we go any further, here are a few things to keep in mind when setting goals:

  • Be precise
  • Set achievable goals
  • Make sure your goals are measurable

2. Learn more about your target audience

Now that you have your goal in mind, let's look at the audience. Without the support of your audience, your strategy will come to nothing.

Draw yoursSocial-Media-Strategiearound your audience is a must. Yourtarget groupwill help you discover everything from the social media platforms you need to every ounce of content you will create.

Still wondering why your audience should be in the spotlight?

Here's why.

If you want to create messages that resonate with your audience, you need to know what matters most to them.

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It is important to define your doubts, concerns and problems. One of the biggest challenges for most businesses is connecting with the right audience. To find your ideal audience, you need to figure out your audience and the social networks they use.

3. Choose your social media platforms wisely

It's not necessary to be on all social media platforms, but what matters is making an impact on some of the ones you're on. It's probably one of the best tips for social media marketing.

It doesn't matter the quantity; it's the quality that counts! Putting inferior content will only make things worse for you.

Research and plan yours insteadPresence in social networksto align with your goals and attract your target audience. Focus on the platforms preferred by your target audience.

4. Create a winning game plan for social media marketing

Multiple research reports suggest that marketers who document their strategy are 538% more likely to be successful, which requires some real-time action!

Finally, writing a social media marketing strategy is key to turning your vision into reality.

As you prepare your strategy,Consider the relevant social media platforms you will be posting on.Make sure your posts resonate with your audience and align with your goals.

Here are some things that can help you with your social media strategy:

  • Make a list of upcoming festivals and special days
  • Create a content theme to provide a consistent experience for your audience
  • Prepare a list of hashtags for different platforms
  • Make sure you cover your main events, features and campaigns

5. Set up a social media content calendar

There is a saying: If you don't plan, you plan to fail.

No matter what you do, without planning, you will fail at social media marketing! so useSocial-Media-Content-Kalender-Toolsto organize and publish all your content in a timely and efficient manner.

Content calendars also help allocate resources effectively, improve team collaboration, and provide a deeper understanding of what's working and what's not.

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You can find several templates online to prepare your calendar. You can use SocialPilot's calendar or any other social media scheduling tool to schedule your appointmentsContent Calendar.

Best of all, you can place images, set times for your posts on different social media, and much more in a single dashboard.

Easily create and update your release schedule once a week, define workflows, and accommodate last-minute changes all at once with SocialPilot.

Set your content calendar on the go with SocialPilot.

Start your free trial

6. Use the art of storytelling

It's the stories that sell, not the product!We humans connect to stories. It's the emotional bond that a brand creates with its audience. Stories inspire ideas andstimulate interaction.

Here is oneperfect example for Airbnbit will delight you all. A super cool animation that runs perfectly. Watch how they deliver their message.

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But that's not the only way to tell a story. There are also easier ways to move your audience. Share back-to-back posts to build excitement and tell the full story from start to finish.

(Video) 15 Social Media Tips to Elevate your Marketing Strategy | SocioEarth

Here's an example of a Nike tweet thread to properly engage your audience.

15 social media tips to improve your marketing strategy (4)

7. Humanize your brand

As much as all digital innovations have made communication easier, we have lost the emotion.

By humanizing your brand, we mean going beyond the glass plates of these digital screens. Show your audience what's happening in your office, introduce it to your employees and showcase the people behind your brand.

Remember, brand stories are not ads or sales pitches. They help audiences connect with your brand. Your stories tell them what you stand for and showcase your culture and values.

For example, share your plans for Friday and the funTeam building activities🇧🇷 Empower employees to take over their social media instantly and connect with their audience.

Check out how SE Ranking does this in theirsFacebook site.

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8. Use emoticons

Well, there's a reason emoticons exist. Emojis serve to convey emotions by depicting facial expressions.

The right use of emotion is extremely important to convey the desired tone and emotion behind the message. The flaw with written text is that if it's not formatted correctly, it can easily be misinterpreted. Here is a small example.

  • You're an idiot! 🇧🇷
  • You're an idiot! 🇧🇷

The sentences above consist of the same words but with different emojis and convey different messages.

It's the emoticons that get readers excited about your content. So the next time you write, feel free to play around and include them.

9. Let the tools empower your strategy

Social-Media-Toolswill be your savior. Imagine being on 8 different platforms and manually posting to each of them 3 times a day.

Damn what a nightmare! All you are likely to do is publish hastily with no real productivity.

Instead, how about letting the tools do the monotonous work? Yes! It is possible.

Try to automate as many activities as possible.For example, plan your social media updates in advance.

To useSocial media scheduling toolslike SocialPilot to automatically publish your updates to all your social accounts and measure the results with your analytics.

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So the purpose of using tools is to plan ahead. Schedule, create and schedule posts in your content calendar. The scheduling tools have a built-in content calendar that makes it easy to keep track of your posts.

Schedule your pins, tweets, posts, hashtags, and social media mentions all at once for the month. This approach saves you time, helps you be more productive and allows you to focus on the overall strategy.

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Try SocialPilot for free and boost your social media marketing efforts

Start your free trial

10. Accept your mistakes

We are all human and we make mistakes. This is especially important to accept in the fast-growing world of social media. Instead of ignoring your mistakes, accept them and apologize for them. Work on it and tell your customers about it. They will love hearing that you fixed their bugs to provide a better service.

Don't delete the post if you made a grammatical mistake or forgot a comma. Chances are people liked your post and will notice your continuous repost.

Worried about bigger bugs?

For example, a product defect or an accidental double charge on a customer's credit card. In such scenarios, react immediately. Publish a post from your social media accounts describing how you dealt with the error.

For example, HubSpot's Pamela Vaughan regulated thembelly bug🇧🇷 Instead of her personal Twitter account, she accidentally posted a photo of her growing pregnant bellyHubSpot Twitter Account, which had over 340,000 followers.

She didn't bother and created an excellent oneblog entryabout his 15-minute Twitter shaming, which received many shares and comments.

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Interesting to read:Social media statistics to improve your marketing strategies

11. Optimize your posting frequency

Each audience uses severalsocial networks at different times of the day🇧🇷 To connect with them, you need to know what type of content they are interested in, who the potential buyer of your services or products is, and what age group is best for selling.

But there are more questions:

  • How often should you post per day?
  • What Kind of Content Should You Publish?
  • What is the ideal number of posts per day?

These are some of the most common questions every social media marketer needs to answer.

Frankly, there is no ideal answer. Your answers will come with your analysis, experience, and testing what works for you and what doesn't.

Start by figuring out the right time to post. It's important that your social media marketing strategy works in your favor. It is important to publish quality content and find the optimal posting frequency to be part of a successful marketing strategy.

We found many studies, and each showed different social media timing with the recommended number of posts for each network. Here is the average time and frequency.

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12. Reduce the number of hashtags

Hashtags are great when you want to organize your social media posts. You can click onespecific hashtag, and all content for a specific topic becomes visible. Hashtags are brand identifiers that help you start conversations and connect with your followers.

But, you know what?

The more hashtags you use, the less engagement you'll get.The following graphic fromLINCHPINSEOcollect the collected data.

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Too many hashtags can annoy people and decrease your engagement rate. To avoid this, use 2 or 3 targeted hashtags per post on your social media channels and only use relevant, high-volume hashtags that you can find.Hashtag-Generator-Tools.

13. Treat each social channel individually

Many people believe that social media is a useful dissemination tool and use the same message on every channel.

But it's not right. If you want to be successful on social media, you need to treat each social media platform individually and consider its functionalities and features. There are several agency social media tools that not only help you plan your posts, but also give you the ability to customize your post for each platform.

Gary Vaynerchuk gives simple explanations for his most-used social channel in a different way. Facebook is a great communication tool for your entire community to promote books, web shows and get answers to many questions. Twitter is perfect for real-time news and personal interactions.

If you follow her Instagram account, you will see many real and impressive pictures of her travels and everyday life. This platform is a great place to share quality images.

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When it comes to LinkedIn, it encompasses a more business-oriented audience looking for insightful and informative content.

If you want to build a loyal following, use a creative strategy for each social channel.Consider the demographics of your followers and share the content that resonates with them the most.

14. Share quality visual content

Do you use visual content when sharing blog posts on your social media platforms? We think so. Visual content is key to increasing your engagement on social media.

ÖWyzowl Studyshowed that we only remember 20% of what we read and 80% of what we see. Research from Software Advice and Adobe found that photos and images are the most powerful social media strategy.

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People are more likely to share visual content on social media. They find visuals appealing as they offer more value and help generate more traffic, increase sales and push you to the top. Using visuals should be the main part of your social media marketing strategy. These visualizations can even come in the form of interactive documents—you canPublish a PDF flipbook to Facebook, LinkedIn or Twitter to engage with your readers.

Ler:How do I create engaging images for social media?

15. Dive deep into social media analysis

Analytics helps you understand your audience and what is driving the most traffic. Without them, you cannot make accurate sales forecasts and perfect your products. You can use social media data effectively to increase performance.

Analytical review emphasizes stats like follower growth, page views, number of posts, likes, shares, impressions, clicks, etc.

SocialPilot's social media analytics and reports help you stay on top of yourSocial-Media-Analyse🇧🇷 Use your results and host monthly meetings with your marketing team to discuss the analytics, re-evaluate your strategy if necessary, and make plans for the future.

The export report feature is a great help in sharing the results of your social efforts with team members and clients. Specifically, the scheduled reports feature allows you to automatically share reports via email on the selected day of the week or the first day of every month.

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pro tipDo you want to be ahead of your competitors? Always know what they are doing by using a competitor research tool likeSoftware-SEO-Ranking SEto see how your ads look and perform and what keywords they use.


oneAn effective social media marketing strategy is an essential part of your overall marketing plan🇧🇷 Use unconventional ways to interact with your audienceimprove your reach.

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Measure the impact of your social media marketing effortsSocial-Media-Analyse-Toolsand discover audience details and how they interact with your business.

let us know whatSocial-Media-HacksYou use the most. Share the ones you would like to use. Stay tuned for more social media marketing tips to get your brand wheel spinning.


How can social media marketing strategies be improved? ›

5 Tips to Successful Social Media Marketing
  1. Create a Strategy. Each platform needs its strategy. ...
  2. Be Consistent. While posting consistency depends on the platform, posting content regularly is always a good rule of thumb to follow. ...
  3. Create Engaging & Interesting Content. ...
  4. Engagement. ...
  5. Track and Analyze Metrics.
Mar 1, 2022

What are the 10 steps to a successful social media strategy? ›

A 10-Step Checklist for Social Media Strategy Success
  1. Define Clear Goals. This is the foundation of your social media management or campaign strategy. ...
  2. Get To Know Your Audience. ...
  3. Choose the Right Platforms. ...
  4. Create a Content Bank. ...
  5. Identify Keywords and Hashtags. ...
  6. Create a Content Schedule. ...
  7. Set Up Social Tools. ...
  8. Set Your Analytics.
Feb 15, 2018

What is the 80/20 rule in social media marketing? ›

What is the 80/20 rule? The 80/20 rule indicates that 80% of social media posts should be useful to your audience — meaning, it educates, entertains, or offers a solution to their problems — and only 20% should explicitly promote your business.

What strategies would you use for social media marketing? ›

How to create a social media marketing strategy in 9 steps
  • Choose goals that align to business objectives. Set S.M.A.R.T. goals. ...
  • Learn everything you can about your audience. ...
  • Get to know your competition. ...
  • Do a social media audit. ...
  • Set up accounts and improve profiles. ...
  • Find inspiration. ...
  • Create a social media content calendar.

What are the 7 marketing strategies? ›

The 7 Ps of Marketing

These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results possible for you in today's marketplace.

What are 3 social media marketing strategies? ›

Below are some example social media marketing goals that businesses of all shapes and sizes can pursue.
  • Goal example 1: Increase brand awareness. ...
  • Goal example 2: Generate leads and sales. ...
  • Goal example 3: Grow your brand's audience. ...
  • Goal example 4: Boost community engagement. ...
  • Goal example 5: Drive traffic to your site.


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