Nowadays, when we meet new people, we rarely exchange numbers; instead we ask: are you on Facebook? And the rest of the conversation continues on social media. The whole world is connected through social media and its power is enormous. While you might just want to jump in and make sure you're found on every platform, here they are.11 Social Media Marketing Myths That Aren't True
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social mediaas we all know it has evolved tremendously and there are no signs of it stopping anytime soon. Many thought it was just a fad, but advances in this field have revolutionized the way customers and brands communicate.
Although the first social media platforms were designed as personal tools to stay in touch with our family and loved ones, little by little savvy marketers saw tremendous opportunity in these social media channels and started using them for their marketing efforts.
Here it isGoogle-Trendin social media marketing. Stay and grow.
Image source:google trends
Why Social Media Marketing?
No matter which industry you belong to, social media is a must to reach your target audience. One of the easiest ways to find, contact, and convert potential customers is through social media marketing. With so many social media sites and billions of people on these networks, you can quickly gain exposure and trust for your brand.
Any business, big or small, can effectively use social media for their marketing efforts. You just need to be smart when dealing with these sites because in the end it's about authenticity and trust.
Let's dive in and take a look at those11 Social Media Marketing Myths That Aren't True
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Myth #1: Social media marketing is free
Social media is free, but social media marketing is not. Even Facebook restricts most of your followers from showing your posts, no matter how good your content is, why? The only way to reach more audiences these days is to invest in paid Facebook ads.
All social media sites in the world, be it Facebook, Twitter, Pinterest, Instagram, etc., have one thing in common: encouraging marketers to spend money to reach more followers and new potential customers.
Also, every business now needs to be on social media, and it's not just about creating profiles and updating content on every social media site. You need an expert who can create content that fits your company's profile, culture and style, a designer who creates compelling images, and some tools to plan, manage and display the insights. Some companies even have a content creator/author, tools, and a creative man or woman. Is it all free? No way.
Myth 2: I will be successful if I have a lot of followers
Even having a ton of followers doesn't guarantee success, and that's a misconception many people have. With the introduction of so many automation tools lately, anyone can have millions of followers. What's the use of having a huge follower base but no engagement? What matters most is credibility, how many of those followers are real and genuine?
Just go to any of the social media sites like Twitter, Instagram or Facebook and see some self-proclaimed social media rock stars who have huge followings but go through their tweets and posts with absolutely no interaction. Believe it or not, building a true empire and fan base takes time, effort and experience.
"Rome was not built in a day." Therefore, engagement rate is the number one priority when it comes to being a successful brand or influencer on social media.
Jayson DeMers, the founder and CEO of AudienceBloom, writes in his Forbes article that the number of likes and followers of any social media campaign does not necessarily equate to success. You can read his article here'Quality over quantity: the excessive importance of likes and followers'.
Myth #3: I should be on every social media
There are a lot of companies out there doing something wrong and wasting your time and effort on all social media channels. For example, you're a social media marketer for B2B software solutions and being on Instagram and Snapchat doesn't make sense because your prospects are more likely to be on LinkedIn. Therefore, it is very important to understand the target audience, demographics and the most appropriate social media platform.
Every social media site is different and should be used differently. Alex Barker, an online business coach, says: “Social media can be an extremely valuable tool for entrepreneurs looking to promote their business. But when it comes to choosing and using a social media network, less is more.."
His argument is that it doesn't make sense to simply waste time on every social media page. Instead, if you focus on a few social media networks where your target market is more likely to be present, your business will benefit more in the long run.
Myth #4: I get quick results from social media
It takes time and effort to build a community and also build the trust factor. This is something that doesn't happen overnight, you need to be consistent, respond to comments and questions and add value to your community.
Ideally, you should have a strategy and plan for social media content. Doing all these things takes time and effort, but the payoff can be huge! When done correctly, you'll have a loyal following that trusts your brand and is comfortable buying your products and/or services.
It often helps to have experienced, highly creative people on your side. This is what Alisa Meredith says in her HubSpot article"It's up to you" when it comes to getting social media marketing results.
Social Media Marketing Myth #5: I Can Feature My Product On All My Social Media Posts
This is a mistake I see with many companies that feature their product, service or special in every post. Building trust on social media is difficult. It's always a good idea to think about what your followers will get if they scroll through your posts. Do you offer real value in the way of teaching, entertaining, or helping to solve problems? If not, it's probably time to revamp your content!
When it comes to launching and selling on social media, you should follow Social Media Today's80/20 rule🇧🇷 This is what I recommend to all my clients, only about 20% of what you post should be related to your brand or business.
Myth #6: I don't need to hire a professional to manage social media
One of the other social media myths I hear a lot is “I don’t need to hire anyone”. Most of us wouldn't try to fix our car's transmission or air conditioning, or take the time to learn how to create advertising campaigns on our own. But some are perfectly fine with letting employees or even high school students do social media marketing for their business.
Social media management is no different than other businesses; generally, in the long run, it's best to hire an expert to get the best results. Here is an article from Entrepreneur Magazine;5 tips for hiring a social media marketer.
Why would someone like your page, follow you or buy from you? It all boils down to one thing: trust. An expert can help you build brand awareness, authority, trust, and new customers or clients.
#7 – Facebook ads don’t work
Facebook is the most recommended social media platform for business. Ignoring Facebook is like ignoring the “800 pound gorilla” when it comes to social media marketing.
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I'll share a little stat with you: As of May 2013, 16 million local business pages were created (source:Facebook🇧🇷 By January 2017, that number had exploded to over 65 million local business pages (source:GEO-Marketing)!
CorrespondingeMarketer, social media ad spend is expected to reach $36 billion by 2017, accounting for 16% of total digital ad spend. Facebook dominates this market, accounting for over 65% of total social media ad spend globally.
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With the right analysis and planning, Facebook Ads can produce great results for all types of businesses. You may even need to hire a Facebook Ads specialist to create a campaign for you. Average cost per click and cost per lead are lower on Facebook than other online marketing opportunities. Up untilflow of words, a well-known marketing company recommends using Facebook ads and saysFacebook is one of the cheapest advertising platforms available.
Myth #8: I can't get customers through social media
Social media is a great tool for selling your product or service, but you need to take the time to build community and trust. Once you've done that, you have the option to get recommendations from social media. It works just like getting referrals from your current customers.
Also, you can provide better customer service by answering questions instantly, which can increase your sales and brand image.
A customer who says nice things about you on social media can create a good impression, more visibility and ultimately more new customers. Here they are4 tips to turn your social media followers into customersdo Marketing-Guru,Rebecca Root.
Myth #9: I need to use hashtags on all social media to be successful
Hashtags are not suitable for all social media sites. Stuffing hashtags in some posts makes them hard to read and look like spam. If you're referring to hashtags, there's a time and place for them on social media.
While they are prominent on Instagram and Twitter, not so much on other social channels. Hashtags don't work well on LinkedIn, Pinterest or Facebook. I rarely use hashtags on Facebook, and when I do, only 1, maybe 2. On Instagram, using hashtags is mandatory to get your brand discovered in searches.
Hubspot recently shared an article about thisEffective use of hashtags on different social media platforms.
Myth #10: All I need to do is schedule posts
Social media isn't just about scheduling posts. It is about attracting the attention of customers, fans or followers through exclusive content. Share something valuable, respond to questions and comments. Social media marketing is also about chatting and building community, it's about being present, being social!
Social Media Myth #11: I should ignore negative comments
Ignoring negative feedback or not taking it seriously can create a negative environment. Positive or negative, you have to take care of it. Ask them what went wrong, do what you can to fix the problem, or at least try to mitigate the effects by reacting immediately.
Responding to every comment can take your brand to a new level of engagement. Customers generally feel comfortable when a brand interacts and addresses their concerns.